A Sheep Princess is Born

While Swedish crown princess Victoria gave birth to a princess, Frank the Sheep, a brand mascot for Swedish telecom operator Tele2, had his own princess.

Frank is the black sheep of the telecom business and is a success for Tele2.

However, Frank has never met any sheep girl. Instead he went to China and adopted a sweet and white lamb called Francis. The succession in the commercials and royal family is secured.

Agency: Forsman & Bodenfors


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