Sick Old Punkrocker

Do you know the old men from Bad Religion? If you do, it makes it easier to understand the new commerical from the pharmacy Apoteket.

It begins with an old man sitting in the kitchen looking at a post-it saying ”Don’t forget to pick up your medicine.” It’s probably a message from his wife and for some reason he doesn’t like it.

Then you see a tiresome cliche when the old guy transforms into a punk rebel smashing the home decorations. The story ends when he order his medicine from the computer. You know, very rebellious.

Well, this is not innovativ advertising and old men destroing porcelain figurines has never been funny. But you can notice one finesse inside the commercial. The music is the track 21st Century Digital Boy of punkband Bad Religion.

Agency: Forsman & Bodenfors


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