The New Opera Soap

We all love to sing arias in the shower. Don’t we? Anyway, very few of us want to listen to arias at the Opera.


DDB Stockholm may have the answer.

The new campaign for the Royal Swedish Opera has found the missing link between the shower and the opera scene. It’s the soap.

Therefore, the Opera is now selling the ”Opera Soap”, a new soap brand with three different scents (Carmen, La Bohème and Tosca) at the leading department store in Stockholm. The lyrics of the scents are included.

It’s an expensive soap, 30 dollars, but a ticket to the Royal Swedish Opera is included too.

Agency: DDB Stockholm


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