Black is the new black again, according to Tiger of Sweden Jeans.
Boring, you might say. But wait a second, this time the black has a weird twist.
The campaign Paint it Black is a collaboration between the fashion brand and the paint manufactor Alcro. Before this season Tiger of Sweden had developed a new shade of black and Alcro has transferred the Tiger of Sweden-black to wall paint you can buy in paint shops.
Therefor you can now match the colour of your home with your new jeans. Isn’t it amazing?
Agency: Lowe Brindfors