The X Factor of IKEA

Who has the X Factor at home? Home furnishing chain, IKEA wants to know. In a few weeks IKEA will open a new store next to its original headquarter in Älmhult and there will be music at the opening.

Therefore, agency Futurniture has arrange an IKEA-made X-factor to find the best band playing in a (IKEA furnished) home. The bands must upload a video to YouTube and the video must be recorded in their home. A jury (no, Simon Cowell is not in the jury) will pick a winner but the winner will not take it all. The payment for the gig at the opening is 10 000 kronor (1500 dollar) but IKEA reserves the right to use the contributions without any compensation. Hmmm.

Agency: Futurniture


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