The Home of Black Jeans

Black is the new black again, according to Tiger of Sweden Jeans.

Paint it Black

Black i Back

Boring, you might say. But wait a second, this time the black has a weird twist.

The campaign Paint it Black is a collaboration between the fashion brand and the paint manufactor Alcro. Before this season Tiger of  Sweden had developed a new shade of black and Alcro has transferred the Tiger of Sweden-black to wall paint you can buy in paint shops.

Therefor you can now match the colour of your home with your new jeans. Isn’t it amazing?

Agency: Lowe Brindfors

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