If you really want to express your ”Liking” you have to go, beyond the comfort in front of Facebook, out into the real world and literally press the Like buttons.
The campaign, with the tagline ”Welcome to our reality”, has deployed analog Like buttons at different locations in Sweden. Now it’s up to you to find the right Likes (well, the campaign page has maps).
Then – if you discover the reality Likes you might be of the right stuff for the Swedish Armed Forces.
Agency: DDB Stockholm