The Bloody Announcement of the Swedish Republicans

The medival was a dark and gory era in Sweden. The kings killed peasants and each other and the priest set fire to women they called witches.

Today Sweden has left those kind of bad habits behind. But we still have a king. The Swedish Republican Association wants an end even to this medival institution.

Why? See the new clip from the organisation. At the end you can see the Swedish king are fed with grapes by a girl. It is a direct picture translation from the scandalous book “Carl XVI Gustaf: The Reluctant Monarch” published 2010.

Production: Hobby Animation


Ad Trip Ticket to North Korea

The Ad for the North Korean Contest

Earlier this year, The Association of Swedish Advertisers, ASA, carried out a major study of the Sweed’s attitude towards advertising.

The organisation didn’t like the result.

One of three thinks advertising is something evil, 80 percent dislike tv commercials and only 10 percent think ads are entertaining.

The advertisers explanation of the negative attitude is that the customer is always wrong (or rather: people don’t understand the importance of advertising). A grumpy and understandable respons.

Next step in the pr work of ASA was, however, really strange. ASA announced a contest for all Sweeds who dislike advertising and the first prize was a trip to North Korea. The header for the contest was “Stroll freely on ad free streets.”

The public respons to the contest was mixed. Some stated that you shouldn’t joke about a dictatorship. The president of ASA, Anders Ericson, replied that not everyone understands irony.

Anyway, 1200 submitted reasons why they should win the trip to the ad free North Korea. Now ASA has appointed a winner of the contest. A guy named Anders Högmark is the lucky (?) one. One of the things he wrote was ”I am so tired of the ad nonsens” and finished the reason with anxious curiosity “But just so I understand correctly – is it a round-trip ticket? “

Scary Commercial

Halloween seems to be a trigger for advertisers all over the world. Swedish advertisiers is no exception.

This year Netonnet, a Swedish online retailer of home electronics, promotes sales of dvd:s with a Halloween commercial.

The agency, Garbergs, was inspired by the creepy theme and made a 90 seconds summary of the last fifty years of horror movies. But the commercial was too good or rather too scary. TV4, the big commercial Swedish tv-channel, refused to show it and Garbergs had to censor.

But you can still see the uncensored edition of the horror commercial of Netonnet here at Swedish Ad Beat.

Agency: Garbergs

Pretty in Diapers

It’s Roy Time – the annual Swedish commercial award, initiated by Swedish Film & TV Producers (and named after the Swedish film maker and commercial director Roy Andersson).

One of the nominees is this shock of sweetness from director Anders Skog and agency Forsman & Bodenfors. It’s a heart warming romcom about diapers and probably one of the cutest commericlas ever made (in Sweden).

Agency: Forsman & Bodenfors


Like a Armed Forces Reality

Do you like the Swedish Armed Forces? I mean, do you really LIKE the Swedish Armed Forces?

Well, a ”Like” at Facebook is’t enough, according to a new recruitment campaign from the military and DDB Stockholm.

If you really want to express your ”Liking” you have to go, beyond the comfort in front of Facebook, out into the real world and literally press the Like buttons.

The campaign, with the tagline ”Welcome to our reality”, has deployed analog Like buttons at different locations in Sweden. Now it’s up to you to find the right Likes (well, the campaign page has maps).

Then – if you discover the reality Likes you might be of  the right stuff for the Swedish Armed Forces.

Agency: DDB Stockholm

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