Wake Up in the Wrong City

If you aren’t already stressed out, you can, if you are in Sweden, download the new app Anywake from the airline Lufthansa.

The wake up call of the app is a sound from a random city somewhere in the world. To turn off the alarm you have to guess which city. If you’re right you get a discount on a ticket to the city. If you are wrong you have to wait until the next morning.

Imagin the situation: to wake up and immediately figure out, in full speed, what you are hearing and then to guess the wrong place. Angry, disappointed and with high heart rate. Good morning.

Agency: DDB Stockholm

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