If you aren’t already stressed out, you can, if you are in Sweden, download the new app Anywake from the airline Lufthansa.
The wake up call of the app is a sound from a random city somewhere in the world. To turn off the alarm you have to guess which city. If you’re right you get a discount on a ticket to the city. If you are wrong you have to wait until the next morning.
Imagin the situation: to wake up and immediately figure out, in full speed, what you are hearing and then to guess the wrong place. Angry, disappointed and with high heart rate. Good morning.
Agency: DDB Stockholm