Just Lennon and Eminem are Missing

Blaklader, Blue Clothes, is a Swedish workwear brand for blue collar workers. The new Blaklader commercial is an anthem for the ”men and women who build our houses, schools and…” so on.

It concludes with ”We call them customers – feel free to call them heroes.”  I guess that last year’s Chrysler commercial has inspired the copywriter .

The only thing missing is John Lennon singing ”Working Class Hero is Something to be” or maybe an angry Eminem.

Agency: Rekyl


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