Ski Clothes Art Directors Love

If you have seen one ad for ski clothing you have seen them all. Alps, steep slopes and sunburned people.

There is probably a reason the ads look like that.

However, the Swedish agency Hummingbirds and photographer Philip Karlberg thougt different when they created a campaign for the webb shop Add Nature.

Instead of dress up models somewhere in Austria they stayed at the photo studio buliding an alp landscape of ski jackets and overalls.

The Add Nature ad is very beautiful and very different. It’s a ski clothing ad art directors love. The rest of us wonder about the functionality of the clothes.

Agency: Hummingbirds


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