A Lie in the Snow

Strangely enough, Sweeds up here in the north are taken by surprise every year when they are buried in snow.

And the railway companies are even more surprised when the locomotives are stuck in the cold. Every year.

This is the airlines’ fortune and subsequently almost every year we can see advertising like the following for Swedavia, an airport operating company. It says ”But the planes are flying as usual.” Which is of cause a lie.

It should have said: ”Sometimes better than trains and cars when it snows.”

Agency: Fältman & Malmén


One thought on “A Lie in the Snow

  1. Pingback: 雪国スウェーデンでおすすめの交通手段とは? | 北欧ヒュゲリニュース

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