Two weeks ago I wrote about Swedish creatives who hate the commercial from home electronics store Siba. The Siba commercials were, without doubt, noisy, silly and had too many discount offers.
But the reaction from the creatives is pathetic too.
And now Siba, and the agency Valentin&Byhr, have sent the detractors an answer. In a new “music video” the CEO Fabian Bengtsson is singing for forgiveness for the poor commercials.
Maybe it’s a bit odd to excuse a commercial with a new commercial but the clip is extremely funny and it is undoubtedly a theft from David Brents classic video.
Of cause – the Swedish creatives are still sulking.