This Transforms Swedish Creatives to Mad Men

The commercials for Siba, one of the big chains of home electronics retail stores in Sweden, is the subject of extensive hatred among Swedish creatives.

If you are in the business you must highlight your indignation in public. Even local brand gurus rage over Siba and discuss what’s important in advertising. The conclusion: Siba is bad.

The commercials are in the old fashion car salesman genre. They are noisy, silly and has many discount offers.

Interestingly, Siba is the primarily target of the criticism from the creative community. The agency, Valentin&Byhr, has survived unscathed.

The campaign is called I Fabians värld (The World of Fabian) and the guy in the commercials is Fabian Bengtsson, CEO of Siba and grand son of the store chain founder.

Agency: Valentin&Byhr

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One thought on “This Transforms Swedish Creatives to Mad Men

  1. Pingback: ”Excuse my Lousy Commercial” | swedish ad beat

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