The Stylish Pancreas

We have learned from Crossing Jordan, C.S.I and Dexter  that body parts can be thrilling.

Now design agency Stockholm Design Lab shows us that lungs and pancreas can be very stylish.

The good looking intersection of our inner parts is the new design identity for the pharmacy chain Vårdapoteket. The pharmacy of the sick and fashion minded (ok, that’s my analysis).

The design will be a success because it has been inspired by Josef Frank, the favortite designer of the well educated and wealthy middle class in Sweden.

Vårdapoteket is not the first time SDL has been inspired by Frank. A year ago SDL’s cd Björn Kusoffsky and designer Monica Förster did a praised interpretation of Josef Frank’s design at Svenk Tenn, the design shop i Stockholm he worked for in the 1930s- and 40s.

Agency: Stockholm Design Lab


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