The Talented Mr Martner

Gustav Martner is ECD at CP+B Europe and chairman of the Swedish Association of Communication Agencies. A hot-shot in the Swedish ad industry.

But Sweden is a nation of old industries – building cars, producing paper, bearings, communication systems – and the understanding of creative companies is sometimes limited.

In the new issue of Veckans Affärer, a Swedish business magazine, Gustav Martner is on the chart of Sweden’s top ”super talents.”

It’s like Forbes calling David Droga a coming man.

Maybe we can see a change of attitude. The government has lately noted that the Swedish export of books, music, internet service and advertising is worth billions.

Hence promoting of creative industries is on minister of trade Ewa Björlings agenda. Hopefully she is talented enough.


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