Gustav Martner is ECD at CP+B Europe and chairman of the Swedish Association of Communication Agencies. A hot-shot in the Swedish ad industry.
But Sweden is a nation of old industries – building cars, producing paper, bearings, communication systems – and the understanding of creative companies is sometimes limited.
In the new issue of Veckans Affärer, a Swedish business magazine, Gustav Martner is on the chart of Sweden’s top ”super talents.”
It’s like Forbes calling David Droga a coming man.
Hence promoting of creative industries is on minister of trade Ewa Björlings agenda. Hopefully she is talented enough.