Silly Bill

After the financial crisis financial institutions try to make their operations look as nice and simpel as possible. See no evil! “Sub prime? Never heard of.”

So they tell us fairy tales about themselvs.

Look at Swedish insurance company Alecta who tries, in their commercials, to incarnate your savings in the shape of the historic persons you find on your bills. The payoff is ”Money does well with us” and you can see the old Swedish king Vasa (1000-kr bill), Nobel prize winner Selma Lagerlöf (20-kr bill) and scientist CG Linné (100-kr bill) exercising. See the money grow stronger and…yes, we got it.

Agency: Garbergs


One thought on “Silly Bill

  1. Pingback: A Banker or a Stripper? | swedish ad beat

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