Coffee and a cinnamon bun is the glue that keeps the Swedish culture together. Sort of.
Perhaps that explains the success of Forsman & Bodenfors campaign Homemade is Best, for Ikea. Instead of showing boring ovens and fridges the agency composed a baking book. 30 recipes of classic Swedish cookies. Lots of butter, love and some kitchen appliances. In a new way.
F&B claim 40 millions have seen Homemade is Best.
And the baking book was the sixth most awarded campaign in the world 2011 according to Big Won.
F&B won several awards last year and has a seventh position of worlds most awarded ad agency. Impressive for an independent agency like F&B.
Yes, let them eat buns and cookies and win the world.
Agency: Forsman & Bodenfors